For this project the client used NFC technology to embed it in the fully branded Kona Brewing coasters. Users would tap with their smart phones and auto launch a custom experience based on the event the coasters will be distributed for. The client will manage and update the URL programmed in the coasters each time they will use them at different events through the year.
Our role: Produce the 3.5″ NFC enabled coaster, full color digital printed on both sides and program the URL launcher with unique ID for personal user experience. Use our Tap2Interact content management platform to allow the client mange the unique URLs and provide them with ROI statistic reports.