Miller Lite / Dallas Cowboys

This campaign was a collaboration between Miller Lite and Dallas Cowboys and its purpose was to raise awareness and collect pledges from users that will not drink and drive. This project involved NFC enabled wristbands “FanBand” and a custom application that will help the Miller Lite ambassadors to interact with end users and collect pledges.

Our role: Develop an Android app that would use NFC scanning capabilities and interact with our FanBand wristbands. Produce NFC enabled wristbands and program with unique ID for personalized user experience.


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