Nike created a three-city event to promote Nike Training Club, which included promoting their N+TC app for iPhone and Android, providing consumers with workouts, progress tracking, and motivation.

Nike didn’t have a way to digitally track attendee activities at the Training Club events in an easy, streamlined manner. They wanted to gamify the interaction and allow Nike brand ambassadors to check in and assign points based on consumer activities.
Our Task: Digitize Your Brand provided to Nike branded TapCards that were embedded with Near Field Communication (NFC) technology, and given to attendees upon registration. Attendees then visited various areas at the event and their TapCard was tapped against NFC-enabled smartphones that were held by brand ambassadors. This then recorded activities such as bringing a friend, working out with the N+TC app, tried a product and more, which were accumulated in their profile. Nike could then access this information in a dashboard (shown) to assign points to the various activities so that attendees could be awarded prizes for their participation, providing another touch-point opportunity for Nike after the event.

Interested in location and proximity based campaigns ?

Solutions using QR Codes, Near Field Communication (NFC) and Bluetooth (BLE) technologies.